Breakthrough Marketing
Breakthrough Marketing
Beautyworld Middle East Campaign
Beauty world middle east campaign
A Two-Month Strategy for Brand Awareness & Engagement | Ard Al Teeb Perfumes
A Two-Month Strategy for Brand Awareness & Engagement | Ard Al Teeb Perfumes
Overview
OverView
Overview
Ard Al Teeb, an Emirati luxury perfume brand, set out to make a lasting impression at Beautyworld Middle East, the region’s most prestigious beauty and fragrance event. With a two-month runway leading up to the exhibition, the goal was clear: maximize brand awareness, create anticipation, and drive engagement before, during, and after the event.
Ard Al Teeb, an Emirati luxury perfume brand, set out to make a lasting impression at Beautyworld Middle East, the region’s most prestigious beauty and fragrance event. With a two-month runway leading up to the exhibition, the goal was clear: maximize brand awareness, create anticipation, and drive engagement before, during, and after the event.
Ard Al Teeb, an Emirati luxury perfume brand, set out to make a lasting impression at Beautyworld Middle East, the region’s most prestigious beauty and fragrance event. With a two-month runway leading up to the exhibition, the goal was clear: maximize brand awareness, create anticipation, and drive engagement before, during, and after the event.
Breakthrough Marketing
Breakthrough Marketing
The Challenge
The Challenge
With hundreds of brands competing for attention at Beautyworld Middle East, standing out required more than just presence—it demanded impact. Ard Al Teeb needed a strategy that would not only capture the audience’s attention but also create a deep, emotional connection with the brand. The campaign had to be a perfect blend of storytelling, immersive content, and data-driven precision, ensuring every touchpoint felt luxurious, engaging, and unforgettable.
With hundreds of brands competing for attention at Beautyworld Middle East, standing out required more than just presence—it demanded impact. Ard Al Teeb needed a strategy that would not only capture the audience’s attention but also create a deep, emotional connection with the brand. The campaign had to be a perfect blend of storytelling, immersive content, and data-driven precision, ensuring every touchpoint felt luxurious, engaging, and unforgettable.
Event coverage
Event Coverage
Influencer collaborations
Influencer Collaborations
Breakthrough Marketing
our approach
our approach
We designed a strategic, multi-phase marketing campaign built around high-quality content, influencer collaborations, and AI-driven ad optimization to ensure Ard Al Teeb became one of the most talked-about brands at the exhibition.
🔹 Phase 1: Pre-Event Hype & Brand Awareness (4 Weeks Before the Exhibition)
Cinematic CGI Teasers – Crafted high-end CGI videos showcasing Ard Al Teeb’s perfumes in artistic, immersive visuals to spark intrigue and anticipation.
Influencer Collaborations – Partnered with high-profile beauty & fragrance influencers to tease the brand’s participation, generating organic buzz.
Targeted Digital Ads – Launched A/B-tested social media and Google campaigns, optimized for brand awareness and lead generation, targeting luxury fragrance lovers.
🔹 Phase 2: Live Event Coverage & Maximum Engagement (During the Exhibition)
Real-Time Content Creation – Shared behind-the-scenes moments, exclusive booth experiences, and live influencer interactions to drive engagement.
Interactive Booth Experience – Encouraged attendees to create UGC (User-Generated Content) and share their Ard Al Teeb experience using branded hashtags.
Dynamic Social Media Ads – Adjusted targeting in real time based on audience engagement, ensuring optimal reach and interaction.
🔹 Phase 3: Post-Event Momentum & Retargeting (2 Weeks After the Exhibition)
Recap Video & Brand Storytelling – Released a high-end post-event CGI & storytelling video to sustain momentum and solidify brand recall.
Retargeting Ads & Lead Nurturing – Engaged visitors and new audiences with customized retargeting ads, special offers, and email marketing campaigns to drive conversions.
Influencer Follow-Ups & PR Features – Continued collaboration with influencers to reinforce the brand’s presence beyond the event.
We designed a strategic, multi-phase marketing campaign built around high-quality content, influencer collaborations, and AI-driven ad optimization to ensure Ard Al Teeb became one of the most talked-about brands at the exhibition.
🔹 Phase 1: Pre-Event Hype & Brand Awareness (4 Weeks Before the Exhibition)
Cinematic CGI Teasers – Crafted high-end CGI videos showcasing Ard Al Teeb’s perfumes in artistic, immersive visuals to spark intrigue and anticipation.
Influencer Collaborations – Partnered with high-profile beauty & fragrance influencers to tease the brand’s participation, generating organic buzz.
Targeted Digital Ads – Launched A/B-tested social media and Google campaigns, optimized for brand awareness and lead generation, targeting luxury fragrance lovers.
🔹 Phase 2: Live Event Coverage & Maximum Engagement (During the Exhibition)
Real-Time Content Creation – Shared behind-the-scenes moments, exclusive booth experiences, and live influencer interactions to drive engagement.
Interactive Booth Experience – Encouraged attendees to create UGC (User-Generated Content) and share their Ard Al Teeb experience using branded hashtags.
Dynamic Social Media Ads – Adjusted targeting in real time based on audience engagement, ensuring optimal reach and interaction.
🔹 Phase 3: Post-Event Momentum & Retargeting (2 Weeks After the Exhibition)
Recap Video & Brand Storytelling – Released a high-end post-event CGI & storytelling video to sustain momentum and solidify brand recall.
Retargeting Ads & Lead Nurturing – Engaged visitors and new audiences with customized retargeting ads, special offers, and email marketing campaigns to drive conversions.
Influencer Follow-Ups & PR Features – Continued collaboration with influencers to reinforce the brand’s presence beyond the event.
the result
the result
The Result
The campaign delivered exceptional engagement, establishing Ard Al Teeb as one of the most sought-after luxury perfume brands at Beautyworld Middle East. The CGI teasers and influencer partnerships generated high social media interaction, while real-time adjustments based on audience insights ensured maximum campaign effectiveness.
The campaign delivered exceptional engagement, establishing Ard Al Teeb as one of the most sought-after luxury perfume brands at Beautyworld Middle East. The CGI teasers and influencer partnerships generated high social media interaction, while real-time adjustments based on audience insights ensured maximum campaign effectiveness.
The campaign delivered exceptional engagement, establishing Ard Al Teeb as one of the most sought-after luxury perfume brands at Beautyworld Middle East. The CGI teasers and influencer partnerships generated high social media interaction, while real-time adjustments based on audience insights ensured maximum campaign effectiveness.
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